Why Every Business Needs SEO

Having a team of people in your business who understand SEO is imperative for every company in these contemporary times. Without people working on improving your SEO, you will find it hard to compete in a very competitive marketplace. How will your customers find you? How will you market to them?

So just what are the benefits of SEO? Let’s take a look at the most critical points:

Having good SEO will…

Help people discover your business

If people are searching for the products and services your business offers in search engines, you need good SEO to ensure that your business name appears as a result. You know that your customers are using search engines daily to find the things they want, and without investing into this and making sure you are there to guide them to your site, you are missing out on vast amounts of custom and revenue.

SEO means quality traffic to your site

Search engine traffic is good quality because the people that come in via this route are actively looking for answers to their problems. You are not pushing out or bribing them in, they are already keen and hungry to know more, and if you can offer them solutions, they are yours for the taking and far more likely to convert!

SEO can mean less cost per acquisition

SEO technically doesn’t cost your business anything. Learning how to code and understanding Google’s algorithms in depth are what is required to help your business perform in the rankings. You might have to invest time and resource into this, but it’s still far less expensive than traditional advertising, for example.

SEO rankings never switch off

Your rankings are ‘on’ all the time. You can work to increase your web traffic 24 hours a day, 365 days a year. If you rank high enough in search engine results, you can be asleep, and the promotion of your business will still continue and take you from strength to strength.

Good SEO will boost your brand

SEO, done well, can ensure that your business continues to grow, and with it, your reputation as a trustworthy marketing leader in your industry. The more credibility you can gain through SEO, the more customers you’ll bring in.

It will continue to boost your business in the long term

SEO isn’t a quick fix or an easy win; it’s a long term strategy that gives long term results. It might take a while for you to get your search engine results where you want them to be, but once they are there, it’s a case of maintaining and the hard work is mostly done.

SEO receives 90% more clicks than PPC

This is a big one. While you can invest lots of your marketing budget into PPC advertising, research has shown that SEO massively trumps PPC and so focusing on your organic SEO rankings is imperative if you want to gain more traffic and beat your competitors (even if they are advertising on the same keywords).

You can measure your SEO success

Remember SEO is measurable and therefore, something you can continue to learn from and improve. This means the business-boosting results can go on exponentially!

SEO can mean new markets for your business

Once you are doing well on your target keywords, you can begin to expand into others, and with that shift of focus, you should find that you move into new markets and gain a wider reach – all of which is excellent for business growth and increases the appeal of your business overall.

SEO makes your business more valuable

If you rank high, your business is going to have the impression of being popular and will, therefore, be more attractive to potential buyers should you decide to sell in the future.

These are just some of the reasons why investing time and effort into SEO is so attractive for any business, no matter how big or small. It really is one of the smartest marketing investments to make. So if you are neglecting your SEO, now is the time for change!

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