Simple Ways To Advertise Your Ebook

We all know that the key to big book sales is how much time and energy you are willing to invest in learning about and executing various marketing tactics. 

So if you are looking to make the most of advertising your book, you need to at least learn the basics to make sure your book gets noticed by the right audiences. One of the most important is choosing who to spend your money with.

There are many companies out there that claim that advertising through them will ensure your book sells thousands of copies, but before you choose to blow your marketing budget, it’s worth discovering some important factors such as the amount of traffic a site gets, who actually visits the site, and whether the fee they are demanding to advertise your book is good value or not. 

To make more sales you need to drive traffic to your book, and to do this you need to advertise on popular, relevant sites that will encourage visitors to click on your advertisement and buy your book. 

The right kind of site to advertise on will not only already boast a lot of traffic, but these will be the right kind of customers i.e. ones that would be interested to buy what you’re selling. Visitors need to translate to sales, because no matter how many people visit your site, it’s not going to make much of a difference if no one subsequently purchases your book. It’s far better to have 50 genuinely interested, engaged visitors who take action than 5000 who couldn’t care less. 

So how do you find out how much traffic a site is getting? Use a tool such as SEMRush.com to investigate. You only need a free subscription to check out site traffic, though check out what else they offer as if you are into SEO it is a massively helpful tool.

All you have to do is input the potential eBook marketing site’s URL in the search box, and you can see if the site has decent traffic. If it doesn’t, it’s not worth advertising with them.

If the numbers are good, you also need to try and understand what kind of person arrives at this site. To do this you can visit http://Quantcast.com and input the site’s URL. 

Check out the demographics section of the results and you can discover things like what sex the majority of visitors are, how old they are, how educated they are, their location, and ethnicity. This is all useful information which trying to decipher whether your target market visits this site. If you know your book is likely to appeal to 30-something female college graduates, this is how you can find out. 

So, by using the above, you can see whether it is worth parting with your hard, earned cash and make sure that you reallocating your marketing budget to advertising your book on a well-visited, relevant site that should see your book sales soar!

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