International Book Marketing On Amazon

Understanding international book markets on Amazon is so important. When you publish your book on the platform you have the opportunity not only to sell it in your home country but also countries worldwide. 

The more well versed you are in these various global markets, the better you will be able to adjust your approach to ensure that your book has the very best chance of success. 

With Kindle Direct Publishing, you just need one account to be able to sell your book internationally. However, without understanding what happens to our books when we choose to do so we could be missing a trick. 

There are steps you can take to help boost your book sales and ranking in various markets other than your home territory. It is also important to become aware of the limitations these markets have and develop the most effective strategies to do this.

When you publish your book on Amazon it will be placed in your primary marketplace, which is your home territory. When you tell Amazon the language your book is written in, it can use its own data to better understand how well your book will do in other markets and place your book accordingly. 

If you want to increase your sales in a particular international market, you have to make your book more appealing to it. However, it is important that your book is successful in your main market before trying the strategies. You should also consider your book’s relevance in other countries For example a book written in Spanish has the potential to do well in other Spanish-speaking countries, or a book on a topic that has relevance in another country may also be of interest to readers residing there. 

Once you have decided to focus on another market you can select book categories in those markets. The number of categories in each market is different, so familiarizing yourself with the ones relevant to the country you want to push book sales in will help you select the optimal ones. 

Once you have decided which categories you’d like to be featured in you can contact Amazon. You need to open your KDP account, click  the “Amazon Product Page and Expanded Distribution” link and select “Update Amazon Categories”

You’ll need to provide your book title, ASIN, which market, and which category you want to be added to.

Amazon should get back to you within 24 hours. 

If you are serious about expanding your reach you could also try creating Amazon ads in other markets. 

Presently you have the option to run ads in the below markets:

Amazon.com

Amazon.co.uk

Amazon.de

Amazon.fr

Amazon.it

Amazon.es

Amazon.ca

Amazon.com.au

To do so, select your book in the KDP dashboard, choose “Promote and Advertise” on the title you want to advertise, and then you’ll be able to choose which market you want to advertise in. The process after this is the same regardless of the market you choose. Amazon ads can be an incredibly effective way to market your book in other countries and a smart way to get ahead of the competition. Because many countries have a large English-speaking population, if your book is written in English this shouldn’t be a barrier either. 

The alternative to marketing your book as is in other countries is to have it translated into different languages. This isn’t cheap but if you truly believe your book would do well in other countries this could be an exciting opportunity to boost your sales worldwide. 

So there you have it, even though the majority of authors have their books selling internationally, many aren’t doing anything to promote them in countries other than their own. If you want to get ahead of the competition and expand your reach, follow the tips above and you could see a massive boost in your sales. 

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