How To Organise A Virtual Book Tour

Virtual book tours are a great option for authors on low budgets, and with the impact of COVID-19 making it difficult for people to travel, a virtual book tour might be the best, and the only option for now.

A virtual book tour is a way for authors to talk about their books, connect with their readers, answer questions from fans and interested parties and share some of their work. You just do this all virtually instead of in person.

A virtual book tour does take careful planning and consideration. Here we explore some of the events you can put together to create your tour and how to make them successful.

A virtual launch

Create a virtual launch party to drum up some interest in your book and celebrate its release. You shouldn’t host this yourself however and should get a friend, colleague, or your publisher or agent (if you have one) to organize the details. You can pick a date, send out the invites, and then all you have to do is turn up on time, online. It helps to keep a virtual launch quite long so people can drop in and out when they are free. You need to try and be available to answer comments and questions as much as possible and to chat about the book. Have someone introduce you and then say some things about your work. You can talk about how you came up with ideas for your story, your inspiration, the writing process, and the publishing process too. You should also choose and extract from your book to share with guests. A giveaway of a signed copy of your book to one of the guests is also a nice touch. 

Schedule interviews 

A virtual book tour can also involve doing interviews online as well as Q and A sessions. Approach bloggers and see if they’d like to interview. Remember bloggers are always looking for new content, so be confined, but also think carefully about who would be the best fit for your book and be prepared to explain to them why you think an interview with you would be of interest to their followers. 

Offer giveaways.

Another smart way to get people interested in your work is to offer book giveaways on your author blog and do some guest blogs where you link to your giveaway or competition too. If you do lots of guest posting this is a great way to be seen by new potential readers, and your giveaway will entice them to come and check out what you have to offer on your site too, so make sure on your competition or giveaway page you have other interesting links to connect and to sign up for your newsletter. 

Try taped readings and podcasts

Another good option is to send out taped readings to radio stations or podcasters to see if they will broadcast these on their show. If you have no luck you could set up your own podcast to see if you can find some new fans this way.

Remember, one of the best things about a virtual tour is that there are absolutely loads of different avenues you can try. Put the time and effort into organizing yours to keep up the momentum and remember, the more effort you put in, the more you’ll get out of it!

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