Once you have written your book and published it on KDP, you can’t simply rest on your laurels and expect the dollar to start rolling in. This is the time where the real work begins.
In this article, we talk you through the necessary steps to become a successful self-published author on Kindle and how to make money through Kindle publishing.
Amazon’s Kindle Publishing platform is a no-brainer for most authors looking to self-publish. It is used to publish books and market these directly to Kindle e-readers. All you have to do is write the book and publish it according to their guidelines, and it will be available on the Kindle Store in a few days.
Amazon has millions and millions of visitors to its site every month. These are people that you could expose your book to, readers just sitting there looking for their next purchase. You don’t need to have published anything before, and you don’t have to have an agent, you don’t have to be a professional or even full-time author. You can set your own price, retain ownership, and have minimal upfront costs yourself, and you’ll get to keep around 70% of the profits – a much better deal than a traditional publisher.
However, all the marketing of your book falls on you, and without a solid marketing strategy, the truth of the matter is that very few people are going to buy your book. So how do you go about actually making any money?
How many copies of your book you sell is dependant on a number of factors almost all of which are tied into how skilfully your market and promote it.
Preparing your marketing channels should be done well in advance of publication. Create a blog and a mailing list and let people know your book is coming. Write teaser content and run contests and giveaways for free copies of the book. Build a landing page for your book and promote it on social media giving the link to the landing page so interested buyers can take a peek.
Amazon KDP also boasts several helpful tools that can assist you with your book marketing. They offer lots of resources to boost promotional strategies and give authors tips on how to utilize the platform effectively.
Your eBook cover is also crucial to get right. If you want to attract your target audience’s attention, you should ensure your cover and title are memorable, unique, and easy for both you and fans of your work to tell other people about. It should also hint at what your book is about, and capture its essence. The visual design should be professional, striking, and something that stands out and demands attention. You can ask a graphic artist to design your cover according to KDP specifications, and while you’ll have to pay for the privilege, it is still well worth the investment to get this right.
Your synopsis and your author bio need to be written with target keywords to help your book become more visible in search results. But also make sure any content is well-written and descriptive and creative enough that you’ll convince your readers that your book is worth reading and written by someone with flair and style.
It’s also a good idea to ensure that your book is available in different formats, as this means it will appeal to a broader audience.
Trust and social proof are incredibly important when it comes to boosting your book sales, so you need to work hard at gathering legitimate reviews for your work. The more you have, the higher Amazon will rank you, and this, in turn, will lead to more buys, hopefully leading to a snowball effect and seeing your story rise in the rankings.
Another top tip is to pay attention to your pricing. You will need to do some thorough research to get this right, but making sure you place your book, so it’s competitive but not suspiciously cheap, will keep you on the right track and ensure that you make a decent profit when you do sell copies of your book too.
Having both short term launch goals and a long-term strategy is the best way to ensure consistent sales. The above are just some of the many routes to finding success and financial gain through KDP, so when you are ready to think about self-publishing, make sure you do everything possible to secure your book does well.
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