Digital Marketing Tips For Authors

If you think that writing is your only job, yet dream of being a successfully published author, it might be time to get your head out of the clouds.

An author who only writes is like a swimmer who only floats but forgets to move their arms and legs or a store owner who sells their wares but fails to charge money for them.

The reality of publishing a book in today’s landscape is that as well as being a fantastic writer, you also need to be a publicist, marketer, PR guru, and so much more.

It can be challenging to wear so many hats at once, but if you want to enjoy the most significant success, you need to figure out how to juggle all these different demands. If you struggle with the digital marketing side of things, here are some useful tips:

Begin ASAP

The earlier you create and begin to implement a digital marketing strategy, the better. Even when your book is just in its formative stages, you can start building your author brand and reaching out to your audience. It takes time to find a following so consider now who your book is for and why they would find it valuable, and then find that audience online and start to communicate with them.

Invest as much as you can

To build your professional brand, you need to be willing to invest in yourself. Don’t just blindly start building a website and putting content out there. Take time to consider what it is you want to communicate, what you can bring to the marketplace, what problems you can solve. Offering consistent value will help to build an audience and generate more interest in your work.

Figure out what your audience wants

If you want your digital marketing efforts to be fruitful, it’s best not to go for a scattergun approach. The better you know your intended audience, the easier it will be to see which social media platforms you should focus on and what it takes to engage them. Remember, you don’t have to do everything all at once.

Identify some goals to work towards

Establishing clear goals will help keep you working productively and effectively and give you something to focus on. Prioritize your goals and work out what steps you need to take to achieve them. This will help shape the time spent online and make sure your marketing efforts are aligned with what you want to achieve.

Remember that little and often works best!

Don’t be disheartened if your social media posts don’t go viral, you only get a couple of blog comments, and no one clicks on your ad. You have to accept that digital marketing takes time and small efforts still count. Be consistent and persistent, and you will slowly but surely make readers more aware of who you are and what you have to offer.

If your true passion is writing, it can feel overwhelming to have to think of the other side of things. However, by making an effort with your digital marketing, you can build an audience and expose more people to your book – so it is well worth it!

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