What’s the one thing that every company aspires? Make more money, naturally! Regardless of the industry, you are in or the products and services you sell, making money is what will keep your business alive. So to generate more income for your business you need to make a profit, by selling more products or services […]
If you want to enhance your marketing efforts, you need to ensure that your customers engage with you on an emotional level. Each choice your customer makes is made up of both conscious and subconscious emotions. To be successful in the art of persuasion therefore, you must have a good understanding of psychology and human […]
If you are looking to create a great SEO campaign you need to understand the rules and the best practices to ensure that it stands out amongst the fierce competition. An SEO campaign is a way of gaining attention, boosting your reputation, and attracting new customers to your website. So how do you create an […]
If you already have a website and author blog you are taking great steps to build your fanbase and promoting your work. However, posting valuable, interesting content regularly can be tricky, particularly when you are juggling all the deans of your other roles and responsibilities as a writer too. One of the best ways to […]
Video marketing can be a fantastic way to boost the number of books you sell. Video content has grown massively over the years. In fact, it is thought that by the year 2022, online videos will make up more than 80% of all consumer internet traffic. By comparison, in 2017, the figure was 15 times […]
As we’ve previously touched on how email marketing can help you boost your book sales and widen your reach, it’s also worth discussing the best email marketing services for writers that are available to make setting up your email marketing campaigns so much easier. Here are some of the best tools to use. Email marketing […]
A meta description is a small description of your content – a summary that helps readers and search engines better understand what to expect. Your meta description can boost your SEO, so it’s well worth spending time crafting a good one. A meta description helps describe your page. It is a short snippet of text […]
Making sure your content is readable is naturally very important. Readability helps your content to rank, so if you want to increase your chances of what you create landing in front of the right people, it’s something that you must pay attention to. While readability calculators can help you to a point, if you take […]
When it comes to marketing and promoting your business, you need to understand how important a convincing Call To Action (CTA) can be. Your CTA is the part of your advert or the copy that you put at the end (usually) of your article or blog to invite the reader to take the next step. […]
There’re many different ways you can improve the SEO of your business and the content that you put out onto the internet. One of them is by trying to obtain backlinks. Google has confirmed that they consider backlinks an important ranking factor for SEO, so if you want to ensure that your business is more […]
Whatever kind of business you are into, making sure your copywriting is smart, slick, and boosts your brand can make all the difference. Good copywriting will help to communicate your message to potential customers, it will reveal your brand personality and voice, it will help people recognize your business and feel more connected to you. […]
If you are hoping to sell lots of books on Amazon Kindle, you need to stand out from the crowd. Every decision you make about how to present your book to potential audiences will have an effect on whether or not those readers decide to buy. There are lots of factors at play here, and […]
Understanding different psychological elements that you can input into your ad copy to make it more enticing to your target audience could mean the difference between a highly successful ad, and one that flops. Psychology examines human behavior and why we think act and speak the way we do. Advertising ultimately hopes to influence people […]
If you can define your target market on a granular level, you are likely to have more success with your PPC campaigns. Finding the right keywords and optimizing your campaigns is important, but with so much competition out there, the better you understand your audience, the easier it will be to create a campaign that […]
Lots of authors find it challenging when trying to come up with the ideal title for their story. The title is extremely important after all. It needs to be something that pique’s your reader’s interest, that hints at the story inside, and one that’s appropriate for your genre. A good title can really make a […]
Using data to drive your marketing efforts will help you make better and more informed business decisions. The decisions, based on cold, hard facts will likely see you achieve far greater results, and faster too. Most successful businesses will admit that making data-based decisions will always trump guesswork or intuition. Because data doesn’t lie, and […]
When it comes to promoting our stories, having a massive marketing budget is always helpful. however, this is simply not a reality for most indie authors. Luckily, there are lots of sites out there where you can promote your book for free. The most effective approach is utilizing all of these cost-free promotion sites as […]
When it comes to finding readers for your Amazon Kindle books, you need to be as specific and clear as possible. Considering who you are writing for throughout the writing process is going t make sure that you write something that people actually want to read. You might have a great story in you, and […]
When it comes to kindle Direct Publishing you need to gain as much insight as possible to ensure that your book is successful. To do this, indie authors need to gather as much data as possible to help them make informed decisions about their book. Unfortunately, the KDP platform itself isn’t always the most forthcoming, […]
Kindle Vella was announced in April 2021though is not yet available to readers. It’s a serialized reading platform that means readers have access to stories that are released in installments on the Kindle Vella app. The typical length of an installment could be anything from 500 to 6,000 works and the first three will be […]
The writing journey can feel like a lonely one at times, and while there are parts of it that authors do need to walk alone, it’s also important to try and remember that there are others out there who can offer you invaluable support. Writing an entire novel from start to finish is hugely challenging […]
Self-publishing your book is an exciting time, but it’s not a decision you should rush into. When enlisting the help of others to get your book publish, you need to act with caution. There are, unfortunately, lots of self-publishing scams out there which are set up purely to exploit vulnerable authors and take their money […]
If you are ready to self-publish your novel you need to learn how to do so to give yourself the best chance of success. If you don’t take time to fully understand the steps you need to work through to ensure that you’ve done everything you can to ensure your book is well received. With […]
The most successful companies will always strive to improve, make more money, expand, and deliver better products and services and levels of customer care. If you aren’t growing your business, what are you doing? Your competition will soon overtake with a better, bolder offering, and your once-loyal customers may start shopping elsewhere. So how do […]
A technical audit of a website consists of checking every page of your site to ensure that it is optimized for the search engines that crawl it. While technical SEO may appear challenging, once you learn the basics, there is lots that you can do yourself to ensure that your site is healthy. Doing so […]
Before you publish your novel on Amazon Kindle, you may be faced with the question of whether you want to name your chapters. Naming your chapters is a dilemma that many writers deliberate over. The opinion is somewhat divided. Some readers find chapter titles enhance the story, and others find them too directive or distracting. […]
Paying attention to your tone of voice is critical to how your content comes across. If you write your content without thinking about the tone of voice it could be interpreted wrongly, come across poorly, and leave your intended customer deflated, confused, or even irritated. Striking the right tone is imperative if you want to […]
Promoting your business online is a smart choice for any company that wants to ensure that they keep up with the competition. Social media advertising is part of that, and Instagram is one of the social media giants. Over 25 million companies worldwide can’t be wrong, and already have a presence on Instagram, and with […]
Publishing your book on Amazon means that you have a potential readership of millions. Understanding what it is that makes reading on Amazon so appealing can give you some insight into the audience you are trying to market to, which could influence the way you present your book. So what is it that makes reading […]
Launching your book on Amazon Kindle can be an extremely exciting time for authors. However, whether it’s your first book or your tenth, anxiously waiting to see whether people will buy your book is nerve-wracking. You are now no longer in control, and all the blood, sweat, and tears you put into your story may […]
When you decide to write a blog you are making a commitment that’s going to take up your time, energy, and brainpower. Before starting a blog you need to be clear on what it is you want to achieve, your blog’s purpose, and the value you hope to bring by putting your content out there. […]
If you are looking to grow your blog (and why wouldn’t you be?), you need to understand how to attract a wider audience. There is little point in putting all that time and energy into creating a great blog if no one is going to read it. So understanding how to market your blog and […]
Once you’ve written a great piece of content, it’s no good letting it sit around. You want to publish it and then market it to ensure that your target audience knows it exists. Strategic content marketing will help ensure that every piece you write reaches the right reader’s eyes. So what are some useful tips […]
We all know that the role of the modern author has dramatically changed over the years. Where just writing a good book used to be a writer’s primary concern, now, if you want to sell lots of books, you must be so much more than this. Creating a strategic marketing plan is essential for any […]
When it comes to effectively marketing your business, it always helps to know what your competitors are doing. Keeping an eye on the competition helps you in many different ways. You can find out what keywords they are using, you can discover who their audience is, you can learn about how they’ve positioned their products, […]
Understanding what makes a great PPC advert is important for any business or individual who wants to market their offering online. PPC stands for Pay Per Click and is a type of advertising that means the person only has to pay for the advert if the viewer clicks on the link on the advert to […]
Authors have been told time and time again that they need to not only be good writers, but also good marketers too. One of the ways you can promote yourself and your work and start to gain attention is by writing an informative, entertaining author blog. Your author blog is a great addition to your […]
Every published author would like to sell more books. However, it’s a goal that’s pretty challenging for most. Getting your book written and published is tough, but the far greater challenge is finding readers and persuading them to buy it. In short, if you aren’t willing to make an effort to promote your novel, no […]
Good observational skills come in very handy for writers. If we are able to observe things well, we can then recreate these moments in our novels, which helps immerse our readers in the worlds we have created. Observing the way things look, sound, taste, feel is so important for writers, so practicing sharpening those observational […]
Your Amazon bestseller ranking can help you understand where your book sits in terms of sales and popularity when compared to other books that sell through the site. Improving your best seller rank is something that all authors should aim for. A low figure means you are doing well. So if you aim to rank […]
Getting your book published on Amazon is a fantastic step for any author. You deserve a moment to step back, relax and give yourself a pat on the back for the mammoth amount of work and effort it took to get you here. What’s important to remember though, is that you are far from the […]
These days, we know that writers can’t really just be writers. If you want to stand a good chance of selling your book you need to be an excellent marketer too. In fact, with the competition as fierce as it is, and growing ever more so, it does stand to question, is being a good […]
Understanding your Amazon Best Seller rank will help you understand how well your book is doing in terms of sales Books with poor sales figures will have high BSR’s and those with lots of sales will have low BSR’s. So the most popular book and the one that most people have bought will hold position […]
Kindle charts are hugely competitive, and getting your Kindle fiction to rank here is very challenging. As a writer who has put so much time and effort into your craft, you will undoubtedly want to see your book do well. You want people to read your work, to enjoy it, and for your book to […]
Virtual book tours are a great option for authors on low budgets, and with the impact of COVID-19 making it difficult for people to travel, a virtual book tour might be the best, and the only option for now. A virtual book tour is a way for authors to talk about their books, connect with […]
Getting your content to rank on Google can be difficult. There is lots of competition and Google can change what it likes at the drop of a hat meaning that you always have to stay on top of the trends to ensure you are in with a chance. Saying that, there are some things that […]
Pricing your book can be a really tough call. You don’t want to offer your book too low, but you also don’t want to price it so high that no one can afford it. Once you’ve set your price, however, you might want to change it in the future, and that is something you need […]
Deciding how much to sell your book for on Amazon kindle can be tricky. You want to be competitive, you want to sell books, but at the same time, you don’t want to sell yourself short. Self-published authors often agonize over how much to sell their book for. It is worth taking your time to […]
Lots of authors who come to publish their books on Amazon Kindle want to understand how many words will be printed per page when they finally submit their story. In books and ebooks on Amazon, calculating the number of words per page will help you ascertain how long your novel needs to be to hit […]
Marketing your book isn’t easy, but a robust marketing plan will help your book get seen by the right kind of readers, and ultimately will mean that you sell more copies of your book. However, if you invested all your blog, sweat, tears, and budget into creating your book, you might be wondering how you […]
If you understand the basics of marketing, you’ll know that one way to help drive traffic to your website and boost your sales is through link building. Link building is the process of getting backlinks (links back to your site) on trusted, relevant websites. The more you have, the better you will rank in search […]
When it comes to releasing your book on Amazon, timing is everything. Even though it can be tempting to release your book as soon as it is ready, this is not always the optimum course of action. Lots of authors think that the holiday season might be a good time to publish – a book […]
So you’ve finished your book. Congratulations! But now comes perhaps the biggest question of all. What on earth are you supposed to do with it? For most authors, publishing their book on Amazon is a no-brainer. It’s a massive platform that can expose your book to millions of readers in territories all across the world. […]
When it comes to getting reviews for your books on Amazon, it can sometimes feel like pulling teeth. We reach out to bloggers, to our mailing list, we encourage our nearest and dearest to buy our books, but still, the reviews don’t come pouring in. We all know how important word of mouth is. However, […]
Often writers ask the question, how many words should I write for my novel? While this question can be as futile as asking, how long is a piece of string, it is also a good idea to understand the ballpark number of words you are aiming for to give you an idea of what is […]
Writers need to create solid, robust strategic marketing plans for their book. Those who don’t, don’t stand a chance, it really is as simple as that. Many writers, however, find this the hardest part of their job. And it’s no wonder. When we signed up for this writing malarkey it’s because we had a story […]
When it comes to PPC advertising, getting it right is imperative. However, for many beginners out there, getting to grips with PPC isn’t always as straightforward and intuitive as one would like. PPC is usually used in businesses to help increase the number of people visiting a website or clicking on an advertisement. It is […]
Sally is a stay at home mom. She has two kids and does the school drop off and pick up every morning. She works hard to create a great home life for her family. When she puts the kids to bed she’ll read her book for a couple of hours. She cares about keeping in […]
If you want to get your ebook in front of readers, a smart and strategic marketing plan is critical. However, if you are just starting out you may have little to no budget to make this happen. So if this is the case, how do you market your book effectively? Here are some ways to […]
If you want to write an Amazon book description that gets you ahead of the competition then read on! While writing your book description well won’t make it more visible, what it can do is persuade those who happen upon your book to buy it. Optimizing your book description can make a huge difference in […]
Good SEO copywriting can draw traffic to your website, attract new audiences, create brand loyalty, and make you more visible on search engines. By regularly posting good, SEO optimized copy on your site you can convey messages to your target audience, and persuade them to act in the way you want them to. So what […]
The new year brings about with it some interesting changes in the design world. In 2020, designers spend a lot of time finding new, creative ways to improve UX and UI. There was a massive increase in the use of immersive 3D elements, and soft shadows as well as floating elements that started to turn […]
The start of a new year is an ideal time to consider how you can create new goals and objectives for your business. By creating considered, time-bound goals you will keep driving forward and achieve what you hope to achieve as the year unfolds. An effective SEO strategy is a smart plan for any business, […]
If you don’t have much digital marketing experience, but want to learn some new skills, it can be tough to know what to focus on first. The world of digital marketing can seem a little daunting, especially for beginners. So the best thing to do is take baby steps. Tackle the basics first, and then […]
Blogging regularly is one of the most effective ways to gather more readers. Your author website is a platform from which you can present yourself and your work. It is one of the only places where you have complete control and so considering your author brand and how your blog posts tie into that is […]
Copyediting is an important stage of any book publishing process, and if you want your book to sell well on Kindle, you need to ensure that you copyedit it yourself first, and then have a professional copyeditor look at it too. Copyediting is different from plain old editing, proofreading, and line editing, and is arguably […]
A business plan may not be something you’d naturally associate with your work as an author. In fact, it may feel like a rather creatively dampening kind of document. However, spending time thinking about how to monetize your work is important if you want to take your writing from a nice hobby to a lucrative […]
We all know that the key to big book sales is how much time and energy you are willing to invest in learning about and executing various marketing tactics. So if you are looking to make the most of advertising your book, you need to at least learn the basics to make sure your book […]
We all know that the truth is people do judge books by their covers, and if you want yours to stand out in an already overcrowded marketplace, it’s a good idea to make sure that you invest some time and research into finding a great book cover designer to help you. The good news is […]
We all know how to do a Google search, but if writers are hoping to discover where their readers might be hanging out online, it’s a good idea to familiarize themselves with the advanced options that Google offers. Here, we talk you through how to use them to your advantage. When it comes to connecting […]
Once you post a blog on your site you might think your work is done, but it really pays to go back through your old blog posts from time to time and update the content in them. There are several reasons why you might do this: To repurpose them and make them work twice as […]
If you have a popular blog, you might want to consider consolidating your blog posts into a Kindle ebook. If you don’t keep working on your blog, and publishing fresh new content, your following will soon dwindle. Keeping your blog relevant and interesting and your followers engaged takes a massive effort. You also have to […]
If you aren’t certain which keywords you should target for your Amazon advertisements, you are not alone. Amazon allows you to add 200-300 keywords for each of your advertising campaigns, and choosing wisely can make all the difference to how profitable and successful they are. So how do you go about selecting the best keywords […]
Deciding whether or not to focus on finding suitable keywords to put in your book description is something that is debated widely amongst indie authors. Does it really help with visibility? Some authors believe that it’s a waste of time and that Amazon couldn’t care less if you’ve bothered to do so. However, this is […]
If you want to make the most of your blog you need to make it stand out. How do you do that? By employing marketing techniques and strategies that will ensure your blog gets noticed. The competition is fiercer than ever, and while you may love writing about the topics you are passionate about, it’s […]
When selecting a title for your book, you need to make sure that it’s a good one. Some authors know their book titles before they even start writing; some chop and change as they go, and others find the process incredibly difficult and have many sleepless nights because of it. The truth is that a […]
If you want to engage and grow your audience, you need to make sure that you consistently deliver great content. A brilliant blog can be a fantastic way to widen your reach, engage new fans, and ultimately boost your product sales. However, you need to learn how to be productive and keep that momentum up […]
If you are a self-published author, you’ll know that your book’s success largely depends on how willing you are to market it. A good book marketing strategy goes a long way. So let’s take a look at some of the top tactics you can employ to ensure that yours gets noticed: Use metadata If you […]
Facebook 1.4 billion users, and as an author, you can’t afford not to market your book to them. Authors know that writing a good book is hugely important, but the next most crucial thing is understanding how to market it. With an oversaturated market and a readership who are increasingly impatient and time-poor, if you […]
Understanding international book markets on Amazon is so important. When you publish your book on the platform you have the opportunity not only to sell it in your home country but also countries worldwide. The more well versed you are in these various global markets, the better you will be able to adjust your approach […]
There are many ways to sell your book, and one of the most effective is via your author website. However, many authors find the idea of setting up and maintaining an author website a little daunting. Doing so, however, will give you an advantage over your competitors and give you a fantastic platform from which […]
The colder months can make us feel sluggish and slow. Sometimes all we want to do is curl up and hibernate until the spring comes around once more. This feeling of hibernation can be understandable, but can really slow our writing progress down. However, we all know what happens when we start to get out […]
If you aren’t making use of the Amazon Editorial Review section for your book, you could be missing a trick! You can discover it halfway down on your book’s sales page, and you have pretty much complete control of what you put in there. Being smart about it can make all the difference in persuading […]
If you are new to publishing on Amazon Kindle, you need to get savvy about your category selection. Choosing the right categories can make all the difference to your book\s visibility. When you publish, you are given the option of selecting three categories, but there are actually simple ways to get your book added to […]
If you are hoping to grow your email list you need to be persistent. Building up a following of loyal fans who are interested in your work and willing to receive information and promotional material from you takes time. However, if you put lots of time and energy into building your list, you’ll come away […]
If you want your book to stand out in Amazon’s teeming marketplace, a fantastic and eye-catching book cover is one of the best ways to catch your customer’s eyes. While there are many factors that will improve the visibility of your book, one over which you can have complete control as an indie author is […]
Publishing your book on Amazon Kindle is one thing, getting people to buy it is quite another. We have all been bored to death with the stats and facts about how difficult it is to get your book noticed on the amazon marketplace. It is just one of millions that are available to readers and […]
If you are baffled by your KDP sales reports, this quick Q & A could help you. Your sales reports are useful because they not only tell you how many books you’ve sold and how much money you’ll receive but can also be useful to better understand how you are performing month on month to […]
Social media influencers are people who have created a huge army of loyal followers of their social media accounts. So when they upload a picture or video or some content, their fans will view it, like it, and share it. They are called influencers because of the influence they have over their fans. If they […]
Understanding how to update your book on Amazon Kindle after publication is so important, as is making sure you know exactly what it is you can and can’t change after you click the publish button. Here we will talk you through the necessary steps to amend your book details and keep it up to date, […]
The Look Inside the Book feature on Amazon Kindle is one that all writers should be aware of and put to good use. This is a program that Amazon has created to allow readers to sample chapters and snippets from your novel to virtually ‘try before they buy.’ When using this feature, the book displayed […]
We all know that if you want to boost your sales, widen your reach, and better your reputation, understanding your customer is vital. Keeping your eye on customer buying and behavioral trends will help you tailor your marketing efforts according to their needs and desires and keep you one step ahead of the competition. So […]
Any author who has published a book on Amazon has probably used CreateSpace – their associated print-on-demand platform to create a physical version of their book. However, there is also the option of using KDP Print, a secondary print-on-demand platform that can be used to publish Kindle books. Naturally, authors want to ensure that they […]
When it comes to effective digital marketing, the basics are the most important things to get right. No matter how creative and ingenious and on-trend your marketing efforts are, without first looking at the most fundamental efforts of good SEO, you won’t get very far at all. Keyword research is fundamental to SEO and one […]
While digital marketing might not be something writers feel comfortable with, getting to grips with digital marketing basics is kind of a necessity these days. Authors need to be great writers, but they also need to be marketers, publicists, and willing to put as much time and effort into book promotion as book creation. Prioritizing […]
Learning how to create effective search ads can be a great way to boost your brand visibility and bring more traffic to your website. But how do you go about writing them? Here, we’ll break down the steps you need to take to create great search ads that stand out from the crowd. Text in […]
If you have written a great blog or have an idea for one, you might be wondering how to make money from it. There are lots of ways you can do this, and the most traditional route is by attempting to gain a following and building up from there until you have a solid audience […]
Amazon’s announcement that they decided to allow authors and publishers to list their books for pre-order on the KDP platform was news to their ears. We all know how challenging it can be gaining momentum and enthusiasm for our books, and being able to use this feature to generate buzz and get those sales locked […]
Some digital marketing tips are probably going to stick around for good. So if you want to ensure that your digital marketing remains solid, here are some of the best rules to follow to ensure you’ll always have a good base and strategy in place to work from. Know your audience Customer research is one […]
If you want to order proof copies of your book on Amazon’s Kindle Direct Publishing platform, here is a useful guide to explain how! Ordering proof copies can be a smart way to ensure that your book comes out correctly when printed into a physical copy. While Amazon’s formatting process is reasonably straightforward, there are […]
If you are thinking about publishing your book on Amazon’s KDP platform, you’ll no doubt be wondering how you’ll get paid. The royalty system on KDP is relatively straightforward, and authors who use this platform can select between two different royalty options for every book that they publish – the 35% royalty option and the […]
If you have written a book and are keen to get it up on the web for people to see, you should research the best places to publish it. The below platforms are all excellent places where you can remote your book and hopefully make a lot of money from your book sales too. Amazon […]
Whatever kind of business you run, you know that having a reliable website is crucial. However, beyond that, you need to come up with a solid digital marketing strategy that will help your brand become more recognized and trusted, your products and services more widely used, and your business regarded as a leader within your […]
If you are ready to launch your book on Amazon Kindle, it’s best to have a solid plan in place first. A good strategic plan will ensure that you reach as many potential buyers as possible, and those sales come rolling in. So what do you need to do to ensure your book launch goes […]
Every time you connect with a new customer you need to think about how to increase their value. We know that acquiring new customers costs much more than retaining old ones, so making sure that we work hard to increase the value of our customers is an essential part of business success. Finding new customers […]
If you want to make money with your writing, your marketing and sales efforts have to be continuous. After the initial buzz of your launch, you need to have a plan to ensure that you continue to see those sales rolling in. So what can you do to ensure that you secure continued success? Here […]
If you think you are ready to launch your book on Amazon Kindle, read this seven-day plan first. Use the week before to get everything in order and make sure that your launch runs exactly as you hoped it would. The moment you launch your book is really huge, and hopefully, you have put in […]
When it comes to achieving success on Kindle’s author platform you need to learn how to sell yourself. This can be done in a number of ways – through your book cover, your blurb, and your author profile. Your author profile is an opportunity for you to showcase yourself to your readers. It can be […]
A great way to engage new cohorts of customers, promote your brand, and boost interest in your business if to use live stream technology. Live streaming first became popular in 2016 with social platforms such as YouTube and Mixer capitalizing on the process as it started to boom. Video content consumption is huge, and so […]
Making explainer videos can be a great marketing technique that helps potential customers become more aware of your brand, demonstrates that you are putting customers first, and helps to showcase just how beneficial your products and services can be. So what are some of the ways you can use explainer videos and how do you […]
If you want to engage your customers, give people a great idea of who you are and what you stand for and get your brand personality across easily, then creating video content can be the way to do it. Video content is used on social media for many different purposes. If your business could create […]
Becoming a successful author via Amazon Kindle is many a writer’s dream. However, with so much competition, it can be challenging to get your book noticed at all, let alone see it rise up the rankings to bestseller status. However, the more you learn about Amazon Kindle, the more you’ll discover little tricks, tweaks, and […]
If you want to make sure your market efforts aren’t in vain it is important to communicate effectively. Without effective communication, your messaging could be lost, your campaigns dismissed and all the time and effort you put into curating different types of content marketing, wasted. To communicate effectively with customers and potential customers, you need […]
Every business needs to take time to invest in digital marketing. Without a digital presence, no matter how good their products or services, their customers simply won’t be able to discover them. So what value can digital marketing bring to your company? Boosting your brand. Your website is the most obvious place to develop your […]
Writing a book is no mean feat, and using every tool available to help you is advisable. While we are always bombarded with statistics about how much competition there is out there, it’s worth remembering there are far more people who start to write a book and never finish it than those that complete and […]
Prioritizing your tasks is so vital. Whether you are trying to write your first novel or attempting to become a successful freelance writer, if you don’t know how best to organize your time and how to ensure that your most important tasks are taken care of, you won’t make the progress you’d hoped. Things will […]
You know that people will judge a book by its cover, but do you know what else they will judge a book by? Yes, you got it, its very first line. There are over 200,000 books published across the globe every single month. That’s works out to more than 6,000 a day. If you want […]
A robust marketing plan can make all the difference when it comes to promoting your business. If you want people to recognize your brand and immediately know who you are and what you are about, then a marketing strategy will help you achieve this. Without a marketing plan, businesses will find it difficult to grow, […]
Branding and marketing your business successfully can be a challenge, regardless of whether you are a huge corporation or a small independent seller. Particularly for those with minimal budgets and overstretched teams, a marketing plan can be something of an afterthought, put together at the very last minute with no research or strategic thinking behind […]
Many self-publishing authors find getting their book up on Amazon and ready for sale a daunting task. While the process itself isn’t over complicated, one big hurdle can be getting the formatting compatible, so your book will upload without errors. Amazon’s KDP (Kindle Direct Publishing) service improves year on year, and the team is always […]
If you want to become a bestselling author on Amazon, there are many ways to do it. Now, this post isn’t going to be about how you can trick the system and get the bestseller banner by being sneaky or smart. Nor will it be about how you can pay your way to the top. […]
If you think that writing is your only job, yet dream of being a successfully published author, it might be time to get your head out of the clouds. An author who only writes is like a swimmer who only floats but forgets to move their arms and legs or a store owner who sells […]
If you want to give your self-published book the best chance of success, take a look at the following tips to help you. Write a series Books that are part of a series tend to enjoy more meaningful success. This is because readers will return for more if they love the characters and want to […]
If you want to reach new audiences and create an impact, boost your brand, and get more customers to visit your website, a Facebook advertising campaign can be just the thing, but how do you create one? When you decide how to set up a campaign, you need to choose between different ad creatives, and […]
If you are looking to improve your company’s SEO, you need to understand its intricacies. Working on your business’s SEO isn’t necessarily a ‘one size fits all’ task. Your approach will depend on many factors such as the size of your business, how much time you can dedicate to SEO, what your goals are, and […]
Publishing on KDP can be the beginning of a hugely exciting journey for many writers. However, since you’ve put all that hard work into perfecting your book for publication, it’s well worth making sure you know all the tips and tricks to make the most of the platform before you publish. So before you publish […]
When you publish a new book on Amazon KDP, you get the opportunity to use seven keywords to help readers discover your book. Choosing these keywords can be a mammoth task, and doing thorough keyword research will massively pay off. Many authors have no experience in researching keywords or even understand their power until they […]
If you want to sell more books on Amazon Kindle, you need to do everything in your power to make your book as noticeable as possible. One of the ways to do this is by writing a compelling author bio. Your author bio is a chance to showcase your writing skills and your personality. It’s […]
If you feel like digital marketing is overwhelming and that you are continually trying to catch up with your competition, it might be a good idea to step back, take stock, and reassess your strategy. In today’s marketplace, it is undeniable that a strong online presence can help to boost any businesses, and whatever industry […]
Once you have written your book and published it on KDP, you can’t simply rest on your laurels and expect the dollar to start rolling in. This is the time where the real work begins. In this article, we talk you through the necessary steps to become a successful self-published author on Kindle and how […]
When it comes to successful book publishing, one thing that you need to decide is what genre your book falls under. This is something that you have to select when publishing on Amazon and getting this wrong could mislead readers and mean your book is not found by those who could be truly interested in […]
Editing your book can fill writers with as much dread as excitement. On the one hand, it means that you have finished your first draft, and that is something to be massively celebrated. On the other, you will be aware that you still have a long road to continue down before your work is complete, […]
If you have completed your novel, you’ll undoubtedly be excited to get it out there and share it with potential readers, and naturally, Kindle Direct Publishing is a great place to start! While self-publishing on this platform is a huge step, it is essential o take your time. You’ve invested so much time and energy […]
Website migration is no walk in the park. However, for many business owners, it is a necessary stage in the development and improvement of their offering. Deciding to migrate a site means you’ve got to be prepared to make a lot of decisions, be incredibly organized, and ready to overcome various technical challenges. You need […]
Google Local Inventory Ads can be particularly useful for driving traffic to your shop by advertising what’s on offer (i.e., your inventory) and telling your customers where you are based. Including Google Local Inventory Ads in your marketing strategy makes good sense for any business owner with a bricks and mortar store. If customers want […]
If it is your first time publishing your novel on Kindle Direct Publishing (KDP), it can be easy to make mistakes that could affect your book’s success. Earning a living as a self-published author isn’t easy. Still, it is possible, and in the last decade, there has been a significant rise in the number of […]
Now we are halfway through the year; it’s a great time to analyze what’s happening with Kindle and observe the trends that have come up over the last six months and what we can expect going forward. For any writer, understanding what’s hot and what’s not in kindle publishing is essential. If you are hoping […]
When it comes to advertising your business, there are many different avenues to explore. Using online advertising can be a great way to boost your sales, make your brand more recognizable, and discover new customer cohorts. Of course, businesses must ensure that they have a strategy in mind and a clear goal to work towards. […]
When someone lands on your website and acts in the way you want them to, i.e., by buying a product or signing up for a newsletter, this is known as a conversion. While lots of energy is spent by marketers trying to drive traffic to their websites, if visitors then leave without taking action, what […]
If you are new to the self-publishing world, one of the platforms that is arguably the most important to familiarise yourself with is Kindle Direct Publishing (KDP). Most authors choose to self-publish to get there work out there without delay and want to have ultimate control over how that work is delivered to the public. […]
When COVID-19 struck, it caused countries around the globe to go into lockdown. In an instant, the way that millions of businesses all over had to operate, dramatically changed. Almost overnight, a considerable number of companies had to re-examine their offering, undergoing a digital transformation. Those previously reliant on the majority of their sales taking […]
Writing excellent content is a smart move for any business, but without including targeted keywords, you may find that it isn’t as effective as you think. The methods in which to research keywords effectively have changed over the years, and while it is imperative that you do it, knowing the most effective ways to research […]
Every business marketer knows that having a strong content marketing strategy is imperative. When it comes to B2B marketing; however, this can be particularly tricky. There are many great opportunities to sell your business products and services to other businesses. However, whatever industry you are in, the marketplace is undoubtedly becoming increasingly competitive. That’s why […]
Writing content to help boost your business is a smart choice. Fresh content on your website will keep Google rewarding you. Posting blogs and other pieces of content on your social media pages will keep your customers engaged. Writing excellent marketing campaigns that catch the attention of new customers and extend your reach will help […]
Every business owner knows that if you can become better at managing your time, and encourage your teams to do the same, you’ll be more productive and effective as a result. Think about how many hours, or even minutes of real concentrated, actual work you do in any given day? Where you are focused on […]
Creating compelling content is not just about being a great writer (though of course, this doesn’t hurt!). There are actually plenty of tricks and tips that you need to include to drive your readers to act. Whether that is to buy a product, to click on a link, to sign up for a newsletter, or […]
Many business owners might scoff at the idea of attending a marketing conference. They know their business inside out, they know their customers, and therefore, they are the experts when it comes to knowing how to sell their products and services. Why would someone who isn’t an expert in their particular industry be able to […]
We all know that having a social media presence can be a helpful way of connecting with customers, of building trust in your brand, of keeping abreast of industry news and trends and placing yourself as a strong player in a competitive marketplace. However, many businesses struggle to find followers and quickly find themselves lacking […]
Having a powerful SEO strategy in place can be a smart way to ensure you get into top positions for your target keywords, that your ad campaigns are as effective as possible, and that you are continually driving traffic to your website. However, even if your SEO techniques are super slick, one thing that could […]
All business can benefit from a strong SEO strategy, and for many, this means updating it regularly. Creating an SEO strategy when you first start out is one thing, but if you don’t revisit this often, and ensure that you have your finger on the pulse of Google’s algorithms and stay updated with other changes […]
Hiring freelancers to help you do particular jobs can be a cost-effective and productive way to run your business. Rather than paying someone to work for you full time, hiring freelancers who are specialists in a particular area to help you as and when you need it can make sense for smaller businesses and means […]
Every business, whether they are just starting out, or have been running for years, can benefit from smart, thoughtful goal setting to drive the company forward every level. Goal setting should be considered, not just in terms of how much you hopeto grow, how many sales you make, or how to increase your profit margins, […]
We all know that keeping a blog going on your business website is a good idea. But do we really know why? It’s all well and good crafting regular blogs and publishing them on your site, but without doing everything possible to ensure your blog reaches readers, makes an impact, and helps to bring in […]
Engaging with Google is something all part businesses will do. It is the biggest platform from which you can reach your target audience and communicate with your customers. The more robust your organic traffic, the more visible you will be, and the bigger the budget you have to place paid ads, the better. However, ‘what’s […]
If you want to create a stir on social media, but don’t have a big budget to compete with larger businesses in your industry, what can you do? We all know that social media platforms can be beneficial when it comes to engaging with your customers, building your brand’s reputation and driving traffic to your […]
No matter what kind of industry your business operates in, it pays to have a social media presence. However, while many companies follow this advice, few bother to really understand how to utilize social media platforms to make them work well for them. They think just by posting the odd update, blog or image they […]
In the digital age, most businesses understand that creation of many different pieces of content in many different formats can be a successful marketing strategy. Doing so enables them to reach the broadest possible audience and appeal to customers who like to receive information in particular ways. In the past decade, one of the most […]
Being an effective content writer is not just about coming up with exciting, relevant new ideas, and being able to translate those ideas, so they capture the intended audiences attention and make them act in the way you want them to act. It’s also about making sure that your existing content is working as hard […]
Redesigning your business logo can be a great way to revamp your branding, attract new customers, and give your company a new identity. However, many businesses don’t realize how impactful this small visual component can be. Your logo becomes your virtual brand ambassador; it’s what makes people instantly recognize you and can help build awareness […]
While focusing on how to drive your SEO makes serious sense for any business, it is also essential to look beyond SEO and determine other ways to drive traffic to your website. It is through a combination of smart SEO techniques as well as these that will give you optimum results and see your web […]
When it comes to creating a successful social media campaign, the better you know your audience, and the more targeted you can be, the higher the chance of that audience taking notice and responding to your marketing efforts. By trying to make a connection with your audience that is genuine, and building a long-lasting relationship […]
Having a team of people in your business who understand SEO is imperative for every company in these contemporary times. Without people working on improving your SEO, you will find it hard to compete in a very competitive marketplace. How will your customers find you? How will you market to them? So just what are […]
When it comes to reaching new customers, communicating with your target audience, and launching successful marketing campaigns, social media platforms can be the perfect base from which to do so — so having a member of your team onboard who is an expert in how to manipulate social media platforms to your advantage can work […]
If you want to run a successful business, it is vital to research what makes a good business leader. Even if you have a great idea and a fantastic team behind you, knowing what it takes to lead that team and to spearhead your business can make all the difference when it comes to growth, […]
Are you as successful as you could be when it comes to your business? While you might work hard, and feel as though you are on top of things, you may recognize some of the below habits that might be holding you back. Let’s take a look at some of them: Making promises that you […]
There has never been more competition when it comes to getting your content noticed, and people have less and less patience for poorly written content, clickbait, or that which doesn�t answer their questions and address their needs. Great content can build trust in your brand, generate new customers, and breed loyalty in old ones, drive […]
Being able to undertake thorough competitor analysis can provide your business with many helpful insights and allow you to come up with smart strategies that keep you ahead of the competition. Competitor analysis helps you to determine their strengths and weaknesses, identify their USPs, and essentially spy on what they are doing in terms of […]
When it comes to search results, businesses nowadays have to consider so much more than just appearing as the top link when a person types something into a search engine. There are also visual results to think about, and now even voice search results too. The rise in popularity of voice search Voice search has […]
Creating great content is a useful route to help your business succeed. Content is key to everything such as boosting your visibility in search engine results, keeping your brand at the forefront of your customer’s minds, creating great ad copy, staying connected to customers and positioning yourself as one of the industry leaders in your […]
Facebook can be a powerful platform to create adverts to help you reach new customers, and remind loyal ones of your presence. Facebook has over a billion users, and so businesses need to learn how to use it effectively and create Facebook Ad strategies that work. With that in mind, here are some useful tips […]
If you are a smaller business, it can be essential to devise a marketing strategy that ensures you stand out from your competition. If you don’t have big budgets for advertising, this can be tricky, but by focusing your efforts and recourses on digital marketing and using these simple but useful tips below to help […]
Writing good content can be great for business, improving your website visibility and pushing your business higher and higher in search engine results. Another way to manipulate content to boost your business, however, is to ensure that it generates links. That is getting people to share what you’ve written on their websites, linking back to […]
Many small businesses may think that they don’t need to invest in digital marketing campaigns or bother creating a digital marketing strategy. But even the most minor of companies can benefit and should consider dedicated some time and resource to doing so. Here’s why: Email campaigns Email campaigns are inexpensive to set up and help […]
Crafting a brilliant marketing email can be an effective way to reach new customers and keep loyal ones interested in your brand. However, no matter how smart your content and beautifully enticing your images, if you can’t get anyone to open your emails, all that hard work will have gone to waste. So what can […]
If there is one thing we could all do with more of, it’s time. However there are always only going to be 24 hours in every day, and it’s about how you manage your time productively within those 24 hours that will ensure you can be at your most productive, in both business and personal […]
You might have heard the expression people shouldn’t ‘judge a book by its cover,’ but have you ever heard the phrase ‘never judge an email by its subject line?’ No? That’s because it doesn’t quite ring true. In these contemporary times, people are busy than ever, they are time-poor and aren’t interested in wasting a […]
Doing thorough keyword research will help you decide on which keywords to target and will ensure you produce smart, optimized web pages and content that will help you appear in the search engine results for those keywords, helping your business become more visible and more traffic being diverted to your website. So what exactly is […]
Adding Meta Tags to your website is essential and can help improve the visibility of your website. But what are Meta Tags, and how do you make sure you have added them correctly? Read on to find out! What are Meta Tags? Meta tags are little pieces of data that help search engines better understand […]
A successful business needs to have a robust online presence, and to do so; you need to be visible in search results. If your customers can’t find you, they won’t know about your business and the great products and services you have to offer. So how can you ensure that your business comes top in […]
Lead generation is one of the most important aspects of any business. If you want to continue to grow and expand, you need to be able to retain loyal customers but also to continuously find and secure new ones so that your business continues to succeed year upon year. Of course, if you are a […]
When it comes to planning a digital PR campaign, it’s fair to say that there is lots to consider, and making sure that you get a good ROI is essential. An effective digital PR campaign will see a higher flow of traffic to your website and boost your online presence creating greater admiration for and […]
If you want to improve your click-through rate on Google Adwords, then follow these useful tips! 1. Utilize all types of ad extension There is a variety of ad extensions available to help make your ad more visible. Make sure you take advantage of the full range of ad extensions which will help make yours […]
We all know that good content can help to boost your business’s SEO, increase awareness of and trust in your brand, and help you reach and connect with customers, both new and old. But what makes good content? It’s anything that provides value to your intended audience; it comes in many forms and will be […]
Whatever kind of business you are in, a solid, strategic content marketing strategy can help you find greater success. However, many business owners find themselves so caught up in the operations side of things that they end up neglecting to appreciate just what a difference it can make. When you produce great content, it can […]
Keeping people coming to your website can be challenging. However, there are lots of things you can do to get new and old customers returning to your website, browsing your products and services and making those all-important purchasing decisions. However, there are times where you might notice a sudden decline in your website traffic, and […]
Facebook Business Manager is essential for anyone who has a business and uses Facebook as a promotional platform. The tool provides lots of great features and insights that can help ensure you make the most of Facebook, and it’s free and straightforward to use so even those who have an aversion to all things social […]
One of the most productive ways to boost your SEO and drive more traffic to your website is by link building. Simply put, link building is how you get URLs to your website placed around the web so that you become more visible, are considered more trustworthy and knowledgeable and more customers can find you. […]
Every smart business knows that putting out relevant, valuable content is a great way to keep your brand at the forefront of your customer’s minds, to improve your SEO, to drive traffic to your business and boost your reputation. So how can you write better content to ensure that it does all of the above? […]
If you want to post effective content that works for your business, you need to ensure you create enticing headlines to draw your reader in. In this busy, modern world, people have less and less time and are more and more impatient. They want things to happen right now, and if they don’t then, they’ll […]
When it comes to writing your business blog, there may be times where you get stuck for ideas. You want to give your audience different types of exciting, valuable content, you want to boost your SEO and see your company website appear higher and higher in search results for your target keywords, you want your […]
For smaller businesses, digital marketing can feel like a complex burden that’s too much of a challenge to dedicate any real time or resource too. However, while there are lots of ways to spend big on digital marketing, the good news is you don’t have to have much of a budget to use some of […]
One thing that every business should be clear on is their unique selling point. Without a USP to promote the products and service you offer you are going to have a hard time trying to convince customers that they should choose your brand over another. A great USP, however, will entice new customers, have them […]
Having great ideas for content is one thing, but what do you do with them? While you might have done all your research, know your target readers and even where you want your content to appear, it’s never quite as simple to ensure that your content marketing is successful. Luckily there are lots of excellent […]
Writing excellent PR copy can be tricky, and if you don’t have a dedicated resource in your business to do so, it’s challenging to get right. However, taking the time and making an effort to learn how to do this can help you achieve more success, and get your business noticed. So what are some […]
Every new customer you ever had started on a journey that led them to make a purchasing decision. Understanding your buyer’s journey and making sure that you nurture them and meet their expectations each step of the way will mean that so many more people make it to the end, where they decide to buy […]
Inbound marketing is a useful way to ensure your business continues to grow. However, keeping your inbound marketing tactics fresh and current will go even further, and help to boost traffic to your website, improve sales figures and see your ROI soar. So what are some proven methods for inbound marketing that will help you […]
Using inbound marketing can be a great way to increase website traffic and help to turn those browsing your website into buying customers. Inbound marketing solutions will help make sure that your business stands out from the crowd and that your marketing campaigns reach your target audience and make them pay attention. Inbound marketing is […]
Data collection and analysis should be an integral part of any business’s marketing strategy. Without doing so, it is near impossible to understand the behavior of your customers, their needs and what you need to do to attract and retain their attention and ultimately get them to buy from you. So what kind of data […]
For lots of businesses doing social media in-house seems to make the most sense. Often, instead of having a dedicated social media person or team, the job of keeping social media accounts up to date falls on the shoulders of someone with another job, who does it as and when they can fit it around […]
Marketers need to understand the important differences between a business’s mobile app and their website. Both are handy platforms from which to promote your business and entice new customers, but the marketing plan for each should be entirely separate. Here are some things to think about. The set up is different. Your website will be […]
Whether you are delivering a presentation to your boss, some new employees or to new business partners or customers, it can be no mean feat trying to get it just right. Smart business people know that whether they are pitching for a new client, delivering a sales or marketing presentation or anything in between that […]
Every smart business will recognize that keeping a loyal customer base – ones who not only keep returning to buy from them again and again but also recommend others to do the same, is invaluable. If you can not only entice a person to buy from you once, but to do so repeatedly you can […]
When it comes to good business marketing, being strategic is vital. It’s so easy to think that more marketing is better, but it’s not always what’s best for your business. Marketing gone wrong can do more harm than good, so instead of just making sure that you have a presence on every available platform you […]
Facebook can be a useful business platform where you can promote your products and services, and reach new customers, as well as create a sense of community and feeling of loyalty amongst those customers you already have. So how can you ensure that you have a smart Facebook business page and that you are using […]
Every smart business knows that blogging can be helpful in terms of connecting with new potential customers, improving SEO, boosting your brand and showing that you want to provide useful, relevant information to those that find it. However, understanding what kinds of things work well in a blog (as well as though that don’t) is […]
To implement an effective digital marketing strategy, every business needs a great digital marketing team. Now, while not every business can hire a group of individuals to do so, it can still be helpful to understand the different roles that one might employ to fully comprehend the types of jobs that need to be covered. […]
What Is Link Building? Link building is the process of getting other websites to link back to your own. Doing so helps to boost your businesses SEO and drives more traffic to your site thus increasing its authority. Backlinking is essential as it is one of the things that Google takes into consideration when determining […]
Having an app for your business can be an excellent way to engage with new customers and promote your brand. However, devising a successful and relevant app that people will use can be challenging. So what can businesses do to ensure that customers not only download their app but actively engage with it? Here are […]
When it comes to boosting your sales figures a great business website is essential. However, for many businesses building a website that adheres to SEO best practice is challenging, and without specific expertise in the area, they can quickly end up making technical SEO mistakes that could harm their visibility and stop them reaching their […]
One thing that all businesses should try to understand is their buyer’s journey. That is what it takes for them to decide they are interested in buying something, look it up, research it, compare it with other versions and ultimately decide to buy it. Businesses that take time to investigate this process can tap into […]
Understanding the basic principals of Google Ads can be helpful for any business who wants to try to boost its revenue through paid search marketing. Google Ads (which used to be called Google AdWords) is Google’s ‘in-house’ marketing services and, in short, means that you can place results for your business to appear on a […]
Advertising your business through social media can be an extremely effective way to reach potential new customers, retain the loyalty of old ones and let people know about who you are, what you offer and how you can solve their problems. However, before pouring money into advertising on social media, it is essential to have […]
We have all been told time and time again that the number one thing that influences people to buy is by appealing to their emotions. The research proves consistently that even purchases that we wouldn’t necessarily consider to be emotional ones are still made because of how we feel. We’ve got to remember that at […]
All contemporary businesses know that social media can be harnessed as a powerful tool to boost your sales. Social listening is part of that and businesses that want to come up with a robust digital marketing strategy should include social listening as part of their plans. So what is social listening? Social listening is the […]
If you are thinking about buying something, what convinces you to go from ‘thinking’ about it to actually doing it? That’s precisely the area that many business owners need to focus on, that blink of an eye moment where a decision is made. So what can businesses do to persuade people to buy their products […]
A regular business newsletter can be a great way to communicate with your customers, show off your products and services, and keep your company at the forefront of your customer’s minds. However, done improperly and sending out a newsletter could do more harm than good, irritate your customers and damage your brand and reputation. So […]
Do you have a dedicated marketing team within your business? If you don’t you should think about hiring! We know it’s hard, especially for small, start-up businesses to dedicate much of their budget to marketing, but this is where you can be most effective when it comes to seeing your business grow. Hiring the right […]
Whatever kind of products or services you offer, you should consider selling them with a robust customer satisfaction guarantee. Why? Because doing so is a vote on confidence in yourself. It’s saying that you are so sure your product or service will please your customers that you are willing to put a wager on it. […]
Link building is difficult to get right, but if you do, your efforts will be massively rewarded. Having links from relevant, trustworthy sites back to your own can improve your SEO and bring in new customers from different sources, as well as making your brand more visible and appear more trustworthy too. But how can […]
Facebook launched its Messenger ads almost two years ago, and they quickly became a favorite space for businesses to reach out directly to their customers and promote their products and services. This social media marketing tactic, if done well, can open up a dialogue between businesses and customers, and can create a conversation that makes […]