Technical SEO is a tricky business, and it is no wonder that companies see themselves making the same mistakes time and time again. If you aren’t a developer chances your technical SEO expertise will be limited, but without implementing it, it can be tough to rank for your target keywords. Businesses need to understand how to use it to make sure that Google can crawl their websites and index their pages.
So let’s take a look at the most common technical SEO errors and how you can fix them.
You are getting meta descriptions and title tags muddled with your Open Graph description and title.
The easiest way to make sure you aren’t confusing the two is to look at the coding. Title tags begins with
while Open Graph titles start with <mega property=“og:title”… and Meta descriptions begin with <meta property=“og:description”…
It is essential to make sure you are making use, not of just one of these but all of them on your site. So check your web pages to make sure you do to help make sure that both appear in search results.
Failing to optimize your social links through open Graph
Open Graph is useful because it tells social sites such as Facebook what your web pages are about. You can add loads of helpful information to Open Graph such as a title, page description, and images which looks far more appealing and engaging than just a link. So make sure that you make the most of this feature to help boost your click-through rate via social media sites.
Failing to pay attention to your URL structure
URLs are essential for SEO and businesses should remember to include their target keywords in them. However, that’s not all you can do. The way you structure your URL’s is significant, and it is important to make sure that you don’t accidentally create duplicate content. This can happen, for example, when you move your hosting from http to https (a more secure option). If your pages don't redirect properly, you’ll create lots of duplicate content and be penalized for doing so.
You can check if there are two versions of the same page of your site by typing the http version of the link into a search bar - if you are not automatically redirected to the https page then two versions still exist, and you’ll need to set up 301 redirects to rectify the problem.
Only using header tags to format content
Using header tags correctly is important as it indicates to search engines what they should pay attention to. Including your keywords in your headings helps to reiterate what your content is about and enables you to rank higher for that term.
However, only using header tags for formatting and design is a problem. Businesses can think that just by using header tags to break up content can help improve SEO, but this is not the case. You need to carefully plan and think about how to use headings for SEO purposes and reserve header tags to highlight phrases containing your target keywords.
Accidentally making your pages noindex, and nofollow
A noindex, nofollow tag tells search engines like Google not to bother crawling or indexing your page, and guess what? If they don’t, it won’t show up in search results. It’s an easy mistake to make but can cost you big. The Robots Chrome extension can help ensure that your pages are being indexed and crawled by search engines and it’s well worth checking.
So there you have it, these technical SEO mistakes are easy to make but avoiding them can make a big difference so make sure you pay attention and learn how to fix them quickly!
To learn how to become a partner in one of the easiest and fastest growing online businesses ever visit:
<a href="http://www.gosixfigures.com/learn">http://www.gosixfigures.com/learn</a></p>
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