Writing excellent content is a smart move for any business, but without including targeted keywords, you may find that it isn’t as effective as you think. The methods in which to research keywords effectively have changed over the years, and while it is imperative that you do it, knowing the most effective ways to research […]
Every business marketer knows that having a strong content marketing strategy is imperative. When it comes to B2B marketing; however, this can be particularly tricky. There are many great opportunities to sell your business products and services to other businesses. However, whatever industry you are in, the marketplace is undoubtedly becoming increasingly competitive. That’s why […]
Writing content to help boost your business is a smart choice. Fresh content on your website will keep Google rewarding you. Posting blogs and other pieces of content on your social media pages will keep your customers engaged. Writing excellent marketing campaigns that catch the attention of new customers and extend your reach will help […]
Every business owner knows that if you can become better at managing your time, and encourage your teams to do the same, you’ll be more productive and effective as a result. Think about how many hours, or even minutes of real concentrated, actual work you do in any given day? Where you are focused on […]
Creating compelling content is not just about being a great writer (though of course, this doesn’t hurt!). There are actually plenty of tricks and tips that you need to include to drive your readers to act. Whether that is to buy a product, to click on a link, to sign up for a newsletter, or […]
Many business owners might scoff at the idea of attending a marketing conference. They know their business inside out, they know their customers, and therefore, they are the experts when it comes to knowing how to sell their products and services. Why would someone who isn’t an expert in their particular industry be able to […]
We all know that having a social media presence can be a helpful way of connecting with customers, of building trust in your brand, of keeping abreast of industry news and trends and placing yourself as a strong player in a competitive marketplace. However, many businesses struggle to find followers and quickly find themselves lacking […]
Having a powerful SEO strategy in place can be a smart way to ensure you get into top positions for your target keywords, that your ad campaigns are as effective as possible, and that you are continually driving traffic to your website. However, even if your SEO techniques are super slick, one thing that could […]
All business can benefit from a strong SEO strategy, and for many, this means updating it regularly. Creating an SEO strategy when you first start out is one thing, but if you don’t revisit this often, and ensure that you have your finger on the pulse of Google’s algorithms and stay updated with other changes […]
Hiring freelancers to help you do particular jobs can be a cost-effective and productive way to run your business. Rather than paying someone to work for you full time, hiring freelancers who are specialists in a particular area to help you as and when you need it can make sense for smaller businesses and means […]
Every business, whether they are just starting out, or have been running for years, can benefit from smart, thoughtful goal setting to drive the company forward every level. Goal setting should be considered, not just in terms of how much you hopeto grow, how many sales you make, or how to increase your profit margins, […]
We all know that keeping a blog going on your business website is a good idea. But do we really know why? It’s all well and good crafting regular blogs and publishing them on your site, but without doing everything possible to ensure your blog reaches readers, makes an impact, and helps to bring in […]
Engaging with Google is something all part businesses will do. It is the biggest platform from which you can reach your target audience and communicate with your customers. The more robust your organic traffic, the more visible you will be, and the bigger the budget you have to place paid ads, the better. However, ‘what’s […]
If you want to create a stir on social media, but don’t have a big budget to compete with larger businesses in your industry, what can you do? We all know that social media platforms can be beneficial when it comes to engaging with your customers, building your brand’s reputation and driving traffic to your […]
No matter what kind of industry your business operates in, it pays to have a social media presence. However, while many companies follow this advice, few bother to really understand how to utilize social media platforms to make them work well for them. They think just by posting the odd update, blog or image they […]
In the digital age, most businesses understand that creation of many different pieces of content in many different formats can be a successful marketing strategy. Doing so enables them to reach the broadest possible audience and appeal to customers who like to receive information in particular ways. In the past decade, one of the most […]
Being an effective content writer is not just about coming up with exciting, relevant new ideas, and being able to translate those ideas, so they capture the intended audiences attention and make them act in the way you want them to act. It’s also about making sure that your existing content is working as hard […]
Redesigning your business logo can be a great way to revamp your branding, attract new customers, and give your company a new identity. However, many businesses don’t realize how impactful this small visual component can be. Your logo becomes your virtual brand ambassador; it’s what makes people instantly recognize you and can help build awareness […]
While focusing on how to drive your SEO makes serious sense for any business, it is also essential to look beyond SEO and determine other ways to drive traffic to your website. It is through a combination of smart SEO techniques as well as these that will give you optimum results and see your web […]
When it comes to creating a successful social media campaign, the better you know your audience, and the more targeted you can be, the higher the chance of that audience taking notice and responding to your marketing efforts. By trying to make a connection with your audience that is genuine, and building a long-lasting relationship […]
Having a team of people in your business who understand SEO is imperative for every company in these contemporary times. Without people working on improving your SEO, you will find it hard to compete in a very competitive marketplace. How will your customers find you? How will you market to them? So just what are […]
When it comes to reaching new customers, communicating with your target audience, and launching successful marketing campaigns, social media platforms can be the perfect base from which to do so — so having a member of your team onboard who is an expert in how to manipulate social media platforms to your advantage can work […]
If you want to run a successful business, it is vital to research what makes a good business leader. Even if you have a great idea and a fantastic team behind you, knowing what it takes to lead that team and to spearhead your business can make all the difference when it comes to growth, […]
Are you as successful as you could be when it comes to your business? While you might work hard, and feel as though you are on top of things, you may recognize some of the below habits that might be holding you back. Let’s take a look at some of them: Making promises that you […]
There has never been more competition when it comes to getting your content noticed, and people have less and less patience for poorly written content, clickbait, or that which doesn�t answer their questions and address their needs. Great content can build trust in your brand, generate new customers, and breed loyalty in old ones, drive […]
Being able to undertake thorough competitor analysis can provide your business with many helpful insights and allow you to come up with smart strategies that keep you ahead of the competition. Competitor analysis helps you to determine their strengths and weaknesses, identify their USPs, and essentially spy on what they are doing in terms of […]
When it comes to search results, businesses nowadays have to consider so much more than just appearing as the top link when a person types something into a search engine. There are also visual results to think about, and now even voice search results too. The rise in popularity of voice search Voice search has […]
Creating great content is a useful route to help your business succeed. Content is key to everything such as boosting your visibility in search engine results, keeping your brand at the forefront of your customer’s minds, creating great ad copy, staying connected to customers and positioning yourself as one of the industry leaders in your […]
Facebook can be a powerful platform to create adverts to help you reach new customers, and remind loyal ones of your presence. Facebook has over a billion users, and so businesses need to learn how to use it effectively and create Facebook Ad strategies that work. With that in mind, here are some useful tips […]
If you are a smaller business, it can be essential to devise a marketing strategy that ensures you stand out from your competition. If you don’t have big budgets for advertising, this can be tricky, but by focusing your efforts and recourses on digital marketing and using these simple but useful tips below to help […]
Writing good content can be great for business, improving your website visibility and pushing your business higher and higher in search engine results. Another way to manipulate content to boost your business, however, is to ensure that it generates links. That is getting people to share what you’ve written on their websites, linking back to […]
Many small businesses may think that they don’t need to invest in digital marketing campaigns or bother creating a digital marketing strategy. But even the most minor of companies can benefit and should consider dedicated some time and resource to doing so. Here’s why: Email campaigns Email campaigns are inexpensive to set up and help […]
Crafting a brilliant marketing email can be an effective way to reach new customers and keep loyal ones interested in your brand. However, no matter how smart your content and beautifully enticing your images, if you can’t get anyone to open your emails, all that hard work will have gone to waste. So what can […]
If there is one thing we could all do with more of, it’s time. However there are always only going to be 24 hours in every day, and it’s about how you manage your time productively within those 24 hours that will ensure you can be at your most productive, in both business and personal […]
You might have heard the expression people shouldn’t ‘judge a book by its cover,’ but have you ever heard the phrase ‘never judge an email by its subject line?’ No? That’s because it doesn’t quite ring true. In these contemporary times, people are busy than ever, they are time-poor and aren’t interested in wasting a […]
Doing thorough keyword research will help you decide on which keywords to target and will ensure you produce smart, optimized web pages and content that will help you appear in the search engine results for those keywords, helping your business become more visible and more traffic being diverted to your website. So what exactly is […]
Adding Meta Tags to your website is essential and can help improve the visibility of your website. But what are Meta Tags, and how do you make sure you have added them correctly? Read on to find out! What are Meta Tags? Meta tags are little pieces of data that help search engines better understand […]
A successful business needs to have a robust online presence, and to do so; you need to be visible in search results. If your customers can’t find you, they won’t know about your business and the great products and services you have to offer. So how can you ensure that your business comes top in […]
Lead generation is one of the most important aspects of any business. If you want to continue to grow and expand, you need to be able to retain loyal customers but also to continuously find and secure new ones so that your business continues to succeed year upon year. Of course, if you are a […]
When it comes to planning a digital PR campaign, it’s fair to say that there is lots to consider, and making sure that you get a good ROI is essential. An effective digital PR campaign will see a higher flow of traffic to your website and boost your online presence creating greater admiration for and […]
If you want to improve your click-through rate on Google Adwords, then follow these useful tips! 1. Utilize all types of ad extension There is a variety of ad extensions available to help make your ad more visible. Make sure you take advantage of the full range of ad extensions which will help make yours […]
We all know that good content can help to boost your business’s SEO, increase awareness of and trust in your brand, and help you reach and connect with customers, both new and old. But what makes good content? It’s anything that provides value to your intended audience; it comes in many forms and will be […]
Whatever kind of business you are in, a solid, strategic content marketing strategy can help you find greater success. However, many business owners find themselves so caught up in the operations side of things that they end up neglecting to appreciate just what a difference it can make. When you produce great content, it can […]
Keeping people coming to your website can be challenging. However, there are lots of things you can do to get new and old customers returning to your website, browsing your products and services and making those all-important purchasing decisions. However, there are times where you might notice a sudden decline in your website traffic, and […]
Facebook Business Manager is essential for anyone who has a business and uses Facebook as a promotional platform. The tool provides lots of great features and insights that can help ensure you make the most of Facebook, and it’s free and straightforward to use so even those who have an aversion to all things social […]
One of the most productive ways to boost your SEO and drive more traffic to your website is by link building. Simply put, link building is how you get URLs to your website placed around the web so that you become more visible, are considered more trustworthy and knowledgeable and more customers can find you. […]
Every smart business knows that putting out relevant, valuable content is a great way to keep your brand at the forefront of your customer’s minds, to improve your SEO, to drive traffic to your business and boost your reputation. So how can you write better content to ensure that it does all of the above? […]
If you want to post effective content that works for your business, you need to ensure you create enticing headlines to draw your reader in. In this busy, modern world, people have less and less time and are more and more impatient. They want things to happen right now, and if they don’t then, they’ll […]
When it comes to writing your business blog, there may be times where you get stuck for ideas. You want to give your audience different types of exciting, valuable content, you want to boost your SEO and see your company website appear higher and higher in search results for your target keywords, you want your […]
For smaller businesses, digital marketing can feel like a complex burden that’s too much of a challenge to dedicate any real time or resource too. However, while there are lots of ways to spend big on digital marketing, the good news is you don’t have to have much of a budget to use some of […]
One thing that every business should be clear on is their unique selling point. Without a USP to promote the products and service you offer you are going to have a hard time trying to convince customers that they should choose your brand over another. A great USP, however, will entice new customers, have them […]
Having great ideas for content is one thing, but what do you do with them? While you might have done all your research, know your target readers and even where you want your content to appear, it’s never quite as simple to ensure that your content marketing is successful. Luckily there are lots of excellent […]
Writing excellent PR copy can be tricky, and if you don’t have a dedicated resource in your business to do so, it’s challenging to get right. However, taking the time and making an effort to learn how to do this can help you achieve more success, and get your business noticed. So what are some […]
Every new customer you ever had started on a journey that led them to make a purchasing decision. Understanding your buyer’s journey and making sure that you nurture them and meet their expectations each step of the way will mean that so many more people make it to the end, where they decide to buy […]
Inbound marketing is a useful way to ensure your business continues to grow. However, keeping your inbound marketing tactics fresh and current will go even further, and help to boost traffic to your website, improve sales figures and see your ROI soar. So what are some proven methods for inbound marketing that will help you […]
Using inbound marketing can be a great way to increase website traffic and help to turn those browsing your website into buying customers. Inbound marketing solutions will help make sure that your business stands out from the crowd and that your marketing campaigns reach your target audience and make them pay attention. Inbound marketing is […]
Data collection and analysis should be an integral part of any business’s marketing strategy. Without doing so, it is near impossible to understand the behavior of your customers, their needs and what you need to do to attract and retain their attention and ultimately get them to buy from you. So what kind of data […]
For lots of businesses doing social media in-house seems to make the most sense. Often, instead of having a dedicated social media person or team, the job of keeping social media accounts up to date falls on the shoulders of someone with another job, who does it as and when they can fit it around […]
Marketers need to understand the important differences between a business’s mobile app and their website. Both are handy platforms from which to promote your business and entice new customers, but the marketing plan for each should be entirely separate. Here are some things to think about. The set up is different. Your website will be […]
Whether you are delivering a presentation to your boss, some new employees or to new business partners or customers, it can be no mean feat trying to get it just right. Smart business people know that whether they are pitching for a new client, delivering a sales or marketing presentation or anything in between that […]
Every smart business will recognize that keeping a loyal customer base – ones who not only keep returning to buy from them again and again but also recommend others to do the same, is invaluable. If you can not only entice a person to buy from you once, but to do so repeatedly you can […]
When it comes to good business marketing, being strategic is vital. It’s so easy to think that more marketing is better, but it’s not always what’s best for your business. Marketing gone wrong can do more harm than good, so instead of just making sure that you have a presence on every available platform you […]
Facebook can be a useful business platform where you can promote your products and services, and reach new customers, as well as create a sense of community and feeling of loyalty amongst those customers you already have. So how can you ensure that you have a smart Facebook business page and that you are using […]
Every smart business knows that blogging can be helpful in terms of connecting with new potential customers, improving SEO, boosting your brand and showing that you want to provide useful, relevant information to those that find it. However, understanding what kinds of things work well in a blog (as well as though that don’t) is […]
To implement an effective digital marketing strategy, every business needs a great digital marketing team. Now, while not every business can hire a group of individuals to do so, it can still be helpful to understand the different roles that one might employ to fully comprehend the types of jobs that need to be covered. […]
What Is Link Building? Link building is the process of getting other websites to link back to your own. Doing so helps to boost your businesses SEO and drives more traffic to your site thus increasing its authority. Backlinking is essential as it is one of the things that Google takes into consideration when determining […]
Having an app for your business can be an excellent way to engage with new customers and promote your brand. However, devising a successful and relevant app that people will use can be challenging. So what can businesses do to ensure that customers not only download their app but actively engage with it? Here are […]
When it comes to boosting your sales figures a great business website is essential. However, for many businesses building a website that adheres to SEO best practice is challenging, and without specific expertise in the area, they can quickly end up making technical SEO mistakes that could harm their visibility and stop them reaching their […]
One thing that all businesses should try to understand is their buyer’s journey. That is what it takes for them to decide they are interested in buying something, look it up, research it, compare it with other versions and ultimately decide to buy it. Businesses that take time to investigate this process can tap into […]
Understanding the basic principals of Google Ads can be helpful for any business who wants to try to boost its revenue through paid search marketing. Google Ads (which used to be called Google AdWords) is Google’s ‘in-house’ marketing services and, in short, means that you can place results for your business to appear on a […]
Advertising your business through social media can be an extremely effective way to reach potential new customers, retain the loyalty of old ones and let people know about who you are, what you offer and how you can solve their problems. However, before pouring money into advertising on social media, it is essential to have […]
We have all been told time and time again that the number one thing that influences people to buy is by appealing to their emotions. The research proves consistently that even purchases that we wouldn’t necessarily consider to be emotional ones are still made because of how we feel. We’ve got to remember that at […]
Content marketing is one of the most effective ways to market your business, particularly to a new, hungry audience. While we always hear that people these days are time-poor and inundated with content, this doesn’t mean that we shouldn’t continue to create it, simply that it is even more critical to make content as enticing […]
Before any business can hope to deliver an excellent marketing strategy that really makes an impact, they have to work out who they are trying to deliver it to. Identifying your target audience takes time, but putting in the effort to hone in on who your customers are, and what they want can make a […]
A regular business newsletter can be a great way to communicate with your customers, show off your products and services, and keep your company at the forefront of your customer’s minds. However, done improperly and sending out a newsletter could do more harm than good, irritate your customers and damage your brand and reputation. So […]
Any business knows that to get noticed they need to have a strong, recognizable and likeable brand that appeals to their target customers, that comes across as trustworthy and that explains the company ethos. So how can you create a strong brand that stands out? Here are some helpful tips: Tell your story Making your […]
It can be very frustrating for businesses who are already strapped for resources to make an effort to post interesting content only to discover that no one is reading it, let alone engaging with it or sharing it or any of the other things you hoped it would encourage them to do. People nowadays are […]
All businesses should use social media to increase their reach, communicate with customers and promote their brand. However, not all businesses have the time or resources to dedicate entire departments to building their social media following and learning how to use it to their advantage. So what are some quick tips that all businesses, however […]
Successful business owners know how important it is to be able to understand their customers. If they can tap into the way their customers think, they can appeal to their emotions, their senses and ultimately influence their behavior. One of the ways to get to know your customers better is to understand their cognitive biases […]
If you want to understand how your customers feel about and relate to your brand you need to use brand monitoring metrics to gather data and analyze what inspires them to connect and communicate with you, and what turns one-time buyers into loyal customers. Gathering customer opinions and feedback will give you an idea of […]
If you want to get attention, reach more customers, offer value and increase awareness of and trust in your brand, you need to put out consistent content that delivers. To do this you must make a plan. A plan that means you research every piece of material you put out to make sure that it […]
Getting your branding right can help to make your business more visible and improve customer experience. The way your customers perceive your brand is so important, and this will be reflected in the way you treat them, whether you deliver great products and services and how easy it is to find you, buy from you […]
Every business should invest time and money into digital marketing. Without it they may have little to no digital presence, and no matter how good their products or services, their customers have little chance of finding them. So what value can digital marketing bring to your organization? It boosts your branding. Your website is the […]
Content marketing is one of the most effective ways to communicate with your customers, to broaden your reach, and to get your brand noticed. Businesses should experiment with different types of content to see which works for them, but by having a continuous flow of material and a good content marketing strategy,businesses can really make […]
Making sure that your business web pages are optimized for SEO is so important. Doing so will ensure that Google and other search engines can crawl them to understand what they are about and will mean that when people search for the goods and services that your business offers, it will come up as one […]
Getting blog subscribers can be tricky, but without them, putting all that time and effort into your business blog seems rather pointless. Well, the good news is there are lots of things you can do to try and up your blog subscribers. The slightly less good news is the reason why you might not be […]
Building your online customer community gets people talking about your brand, is an opportunity to turn new customers into returning loyal ones, helps build trust and respect regarding your brand and can attract new leads too. So what strategies should businesses implement to ensure their online community continues to thrive? Find them To build your […]
The benefits of a successful business blog can be great. If done right, your business blog can attract new customers, improve your SEO and show existing customers that you care. It can help set you apart from your rivals as a leader in your niche and improve customer perception and trust of your brand. However, […]
Technical SEO is a tricky business, and it is no wonder that companies see themselves making the same mistakes time and time again. If you aren’t a developer chances your technical SEO expertise will be limited, but without implementing it, it can be tough to rank for your target keywords. Businesses need to understand how […]
A retargeting campaign can be a great way to advertise your business and see your click-through rates massively increase. But what exactly is a retargeting campaign? And how do you set one up? Retargeting is all about engaging those people who have already visited your website or have engaged in your company in some way. […]
Sometimes it feels like Facebook changes so frequently it can be hard for marketers to keep up. However staying abreast of new changes, rules and regulations will make your Facebook Advertisements more effective. Remember Facebook first and foremost is a social media platform, the posts people see are a reflection of the things they engage […]
Now the New Year has been and gone it’s time to look at what we can expect from digital marketing trends in 2019. Every year we make technological advancements and these impact the way that businesses use digital marketing to promote their products and services. Keeping abreast of the changes will help you catch and […]
Every business, however big or small, needs a digital marketing strategy to help them successfully grow their online presence and increase sales – be that via B2B or B2C. Creating effective digital advertisements and investing time and effort into other forms of digital marketing mean that your company becomes visible to a much wider audience […]
If you haven’t got a big team or budget to market your business, there are still lots of things you can do. Here are some simple but useful marketing tips for smaller businesses: Make sure your website is optimized for mobile A website that doesn’t work on a mobile phone is a serious problem. So […]
If you want your ad campaigns to be at their most effective you need to employ sales strategies that work. Do you understand how to build great ad campaigns that lead to better conversions and ultimately higher sales rates? If not, here are some proven ways to create powerful ad campaigns that are cost-effective and […]
Launching an ad campaign on LinkedIn can be an effective way to boost your business. Here’s how to do it: Optimize your company profile Before you get started, you need to make sure that your LinkedIn profile is the absolute best it can be. Make sure all of your information is up to date but […]
Good sales strategies involve making sure you have the right kind of approach for every scenario. Sales tactics need to be smart and able to be tailored to each situation to maximize their power. Here are some of the most popular and effective sales strategies to try.: Solving customers problems Identifying customers pain points and […]
A robust content market strategy requires some serious thought. It’s not just about thinking of all the different types of content you can offer, and the various outlets you can use to share this content, it’s much deeper than that. A content strategy requires planning and thought, it’s not just about trying to cover all […]
All contemporary businesses know that social media can be harnessed as a powerful tool to boost your sales. Social listening is part of that and businesses that want to come up with a robust digital marketing strategy should include social listening as part of their plans. So what is social listening? Social listening is the […]
If you are thinking about buying something, what convinces you to go from ‘thinking’ about it to actually doing it? That’s precisely the area that many business owners need to focus on, that blink of an eye moment where a decision is made. So what can businesses do to persuade people to buy their products […]
If you are a smaller business, coming up with an effective digital marketing strategy can be challenging as you simply don’t have the same amount of time and resources to dedicate to it as your larger competitors. However, this does not mean that putting some effort into digital marketing isn’t necessary, and in order for […]
The holiday season is practically upon us and with people gearing up to do their holiday shopping, it’s time your business made moves to get a piece of the action. December sales in some businesses can account for 30 percent more revenue than the rest of the year—so if you have a product or service […]
Over recent years, infographics have gained in popularity and have become useful, smart little pieces of content that can serve well to complement any businesses digital marketing efforts. Infographics work by presenting exciting pieces of information in a (mainly) visual format. They can be useful in engaging new audiences as are hugely shareable and are […]
All businesses should take the time to monitor their websites, and Google Analytics is a handy tool that can give you insight into how your site is performing, which campaigns are working and what you can do to drive more traffic to your web pages. However, not everyone finds Google Analytics that intuitive, and if […]
Hiring an SEO agency can be a fantastic way to help boost your business’s visibility, reach new customers, generate leads and increase sales, and letting someone else take care of your SEO needs frees up your valuable time to do what you do best. However, making sure you hire the right kind of SEO agency […]
Using social media to market your company is a smart move whatever kind of business you’re involved in. In fact, if you aren’t using social media to sell your products, build your reputation and engage new customers you really are missing a trick. However, to make the most of social media marketing, you need to […]
Social media can be an invaluable tool when it comes to marketing your business online. There is nothing more powerful than word of mouth marketing, and social media is like one big waterfall of conversation where you could be the next company everyone is talking about – but you need to make sure it is […]
Attracting new customers is extremely important as this is what will help your business grow. However, this is only true if you manage to retain your existing customers and keep them loyal to your brand. Remembering to look after your current customers is extremely important. It can be all too easy for businesses to focus […]
Whatever kind of business you run, keeping ahead of the competition demands strategic planning and constant attention. If your customers stop spending and the reason is they’ve found a better alternative, it’s time to start defending your position in the market and ensure that you maintain a competitive advantage. Here’s how: Do your research. Knowledge […]
Writing an effective promotional email can be a great way of recruiting new potential customers, increasing sign-ups and making more sales. But what makes an excellent promotional email, how can you be sure to engage customers, and hold their attention long enough to get them to act in the way you want them to? Nowadays […]
Want your landing pages to be more effective? You need to establish trust. Trust plays an enormous part in turning a prospect into a customer. The faster you can establish trust, the more likely you are to keep that prospect on your website, the more willing they will be to explore it, and therefore you […]
When you go into a shop, a good salesperson can be the difference between you walking out empty handed or laden down with bags. There is nothing quite as powerful as a real live person talking to you and trying to persuade you to buy. If they do their job right, they’ll not only make […]
Your website landing page is the most important one on your website. This is where most customers will land when they first visit your site. If they don�t like what they see, they�ll bounce right out of there before you�ve even had a chance to sell your brand or your business to them. A landing […]
When it comes to selling your product and promoting your brand, great website copy is essential. Web copy is not just what goes on your website, but everything that goes on the web. So that’s everything from your landing page to that marketing campaign that you launched on Facebook. Web copy should be smart, slick […]
Nowadays every business needs to be social media savvy, and the top player in the social media game is undoubtedly Instagram. Businesses need to know how to use Instagram effectively. It may seem that this platform is better suited to celebrities who just want to share their impossibly beautiful lives with the world, but the […]
When it comes to increasing your sales, it�s important to get creative and be smart. It�s even more important to respect your customers. They are intelligent, savvy and not to be underestimated. Long gone are the days where just listing the features and benefits of your product or service was enough to get your customers […]
What’s the one thing that every business would like to do? Make more money of course! How do you make more money? By selling more of the product or service that you offer. It sounds oh so simple, right? Well, if it were every business would be doing great, and we all know that’s not […]
Getting more clicks from Google Ads isn’t easy. In a restricted number of words, you’ve got to capture the attention of your audience and keep it long enough to entice them in and make it irresistible to want to find out more. You have to do this all by writing a catchy headline, and a […]
When it comes to improving SEO and engaging your customers, smart, informative and entertaining content is a must. There are a considerable number of different ways to create and present content to your audience and keeping on track of the different platforms you need to update is essential if you want to make them work […]
Creating social media campaigns takes time and money, as does the day to day running of these accounts. Without understanding how to measure their effectiveness, it can be difficult to know whether all the expense and effort is worth it. Every business should have a framework for measuring the success of their social media, the […]
A blog can be an effective way of telling people about your business, giving your brand a more human face, finding new customers and keeping existing ones loyal. However, creating a blog that anyone cares about is not easy. If you are struggling to get new subscribers or even keep the ones you’ve got, it […]
A regular business newsletter can be a great way to communicate with your customers, show off your products and services, and keep your company at the forefront of your customer’s minds. However, done improperly and sending out a newsletter could do more harm than good, irritate your customers and damage your brand and reputation. So […]
Do you have a dedicated marketing team within your business? If you don’t you should think about hiring! We know it’s hard, especially for small, start-up businesses to dedicate much of their budget to marketing, but this is where you can be most effective when it comes to seeing your business grow. Hiring the right […]
Whatever kind of products or services you offer, you should consider selling them with a robust customer satisfaction guarantee. Why? Because doing so is a vote on confidence in yourself. It’s saying that you are so sure your product or service will please your customers that you are willing to put a wager on it. […]
One of the most important things any business can do when attempting to improve their SEO is to think about which keywords their customers will be searching for when trying to find the kinds of products and services they offer. Finding the right keywords and focusing on making sure your business comes up when people […]
Link building is difficult to get right, but if you do, your efforts will be massively rewarded. Having links from relevant, trustworthy sites back to your own can improve your SEO and bring in new customers from different sources, as well as making your brand more visible and appear more trustworthy too. But how can […]
Facebook launched its Messenger ads almost two years ago, and they quickly became a favorite space for businesses to reach out directly to their customers and promote their products and services. This social media marketing tactic, if done well, can open up a dialogue between businesses and customers, and can create a conversation that makes […]
Word of mouth marketing may seem like something you don’t need to worry about in this fast-paced digital age. But you’d be wrong. At the end of the day, the thing that is going to give you an edge over your competitors, perhaps more so than anything else is understanding what your customers want and […]
When it comes to your website, the more knowledge you have the better you’ll be able to understand what’s working, and perhaps more importantly, where you need to make improvements. Without this knowledge, you’ll have no idea how people are discovering your website or what actions they are taking once they find it. Without this […]
Marketing emails can be tricky to get right, and businesses who send out promotional emails regularly may find that they get little or no response to them. Let’s be honest; this isn’t surprising. Most people are time-poor and aren’t going to be sitting around checking their inbox with baited breath every 5 minutes hoping your […]
Keeping a blog might not seem like it needs to be a priority for your business, but, in fact, regularly posting and promoting content can be a great way to generate new leads, keep in touch with your customer base, and improve your website SEO. If you are going to put time and energy into […]
When it comes to content marketing, the most successful businesses make sure they have a plan. Content that has an impact is purposeful, needs driven and innovative. It delivers answers to your customer’s questions, it provides information they didn’t even know what they were looking for, and most importantly it catalyzes action. A solid content […]
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No matter what kind of trade you are in these days, competition is usually fierce. One thing that can make or break your business, however, is being able to create effective SEO campaigns that make it more visible while reaching new customers and generating more sales at the same time. Good SEO is all about […]